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Williams AV to Become North American Distributor of Ampetronic Loop Products

Williams AV is proud to announce that effective, July 1, 2020 we will become the North American representative for the Ampetronic brand, and its range of hearing loop technologies. Williams AV will become the North American source for Ampetronic product, loop training and all sales and service support. This initiative further strengthens the strategic partnership between the two companies to build the world leader in Assistive Listening and accessibility products.

This announcement comes on the heels of the recent announcement introducing Ampetronic as the distributor for Williams AV assistive listening products in the UK and Ireland, effective May 1, 2020.

“Ampetronic is the pioneer in hearing loop technology and the world leader in design and manufacturing of these systems,” says Williams AV CEO, Rob Sheeley. “Our companies share a combined passion for bringing innovative products to market to help people better hear and understand their surroundings. From July 1, Ampetronic’s range of solutions will become our offering in the fast-growing market for installed hearing loop systems to support hearing aid users in churches, classrooms, conference rooms, airports, theaters and more.”

Ampetronic MD, Julian Pieters said of the extension to the existing agreement,
“Ampetronic and Williams AV are long established as global champions for assistive listening, sharing a dedication to meeting the needs of hard of hearing people.

This announcement comes at a time when we are seeing rapid growth of the North American and global hearing loop markets along with strong growth in the adoption of all installed hearing assistance.

We are delighted that Williams AV have chosen Ampetronic’s hearing loop solutions to complement their product range North America, bringing together the leading brands in the assistive listening sector.

As well as bringing together strong and complementary product lines, the partnership is built on well-matched philosophies for technical excellence, education and training, and high investment in customer support, ensuring our solutions genuinely benefit service providers and end users.”
About Williams AV: Serving professional communication needs worldwide since 1976, Williams AV offers digital, FM, infrared and induction loop wireless audio, as well as video annotation, audio conferencing and presentation systems. Our products are used in an array of commercial applications, including hearing assistance, language interpretation, tour, corporate, education, government and house of worship. Systems currently include Digi-Wave™ digital communication, Personal PA® FM Listening, SoundPlus® infrared, Hearing Loop, Annotation, and Williams AV audio conferencing and presentation systems. For more information, please visit

About Ampetronic: Established in 1987, Ampetronic are innovators in the full range of induction loop/hearing loop systems and assistive listening technologies, working as specialists in the field for 30 years. Passionate advocates for technology solutions that improve the lives of those with hearing loss, we design, manufacture and promote loop systems around the world. For more information, please visit