We are seeking a passionate Marketing Specialist to join our dynamic team. As a Marketing Specialist, you’ll play a crucial role in shaping our brand identity and driving growth for our innovative products. Your creativity, analytical skills, and strategic thinking will be instrumental in developing and executing effective marketing campaigns across various channels.
KEY RESPONSIBILITIES
- • Develop inbound and outbound strategies for demand generation and lead nurturing campaigns.
- • Execute campaigns, including creative briefs, creative development, copy, and deployment across channels (email, web, social, etc.)
- • Campaign reporting and analysis to measure effectiveness and make recommendations for improvements
- • Manage the company’s website and ensure content is current, optimized for search
engines, and aligned with brand messaging. - • Assist with planning and executing product launches, promotional activities, and trade shows.
- • Own the content strategy to support demand generation and lead nurturing campaigns.
- • Create high-quality content for marketing channels, including blog posts, case studies, social media posts, and other innovative opportunities to educate and engage our audience.
- • Optimize website content for SEO and complete website changes and updates
- • Design high-quality graphics and content for various marketing platforms (web, email, social, collateral) that adhere to brand standards.
REQUIRED QUALIFICATIONS
- • Bachelor’s degree in Marketing, Communications, or a related field
- • 3+ years of marketing experience, preferably in a B2B environment
- • Proficiency in Adobe InDesign, Illustrator, and Photoshop
- • Experience with HubSpot or other comparable email campaign software
- • Strong understanding of WordPress and Google Analytics
- • Excellent writing and editing skills
- • Ability to manage multiple projects simultaneously and meet deadlines
- • Ability to take initiative and be resourceful
YOUR SUCCESS WILL BE MEASURED BY YOUR ABILITY TO:
• Set an example for others following WAV values
• Implement sustainable processes and change that promote our culture of excellence
• Bring forward innovative solutions based on the needs of the business strategy
BENEFITS
Our total rewards package goes beyond just a paycheck. Whether you are looking to build your career, improve your health, or protect your wealth, we offer benefits to help you achieve those goals.
• Medical
• Dental
• HSA
• Company match 401K
• Paid Time Off
• Company-paid life insurance and disability
• Company Holidays
• Tuition Reimbursement
ABOUT WILLIAMS AV
EMPOWERING CONNECTIONS THROUGH ASSISTIVE COMMUNICATIONS
Headquartered in Eden Prairie, Minnesota, Williams AV designs and manufactures assistive communication technology – empowering connections through assistive communications.
The company’s product portfolio includes assistive listening, wireless intercom, and systems supporting human interpretation to enhance interpersonal communication. Williams AV, whose name is synonymous with innovation, quality, and service, has a global network of distributors and integrators spanning over 60 countries. This network designs and installs the products in venues ranging from classrooms and courtrooms to houses of worship and stadiums, while consumer products are used daily in homes worldwide.
Williams AV has a culture represented by these values:
Lead with Curiosity – we meet change with curiosity, opportunities with creativity, and challenge with resourcefulness – delivering innovation that matters.
Prioritize People – we value each other. We invest in each other. We collaborate and celebrate with each other.
Own It – We are empowered to make our company better. We think big, move fast, and make it happen.
Be There – We are trusted experts for our partners, committed to providing support and solutions when it’s needed most. Our partners’ success is our success. •
