Eden Prairie, Minn. – Williams Sound is pleased to announce the appointment of Highway Marketing as the company’s representative for Texas, Oklahoma, Louisiana and Arkansas. Highway Marketing will be promoting Williams Sound’s full line of wireless communication technology — digital, FM and infrared — for commercial markets such as language interpretation, tour, education, government and house of worship.
Highway Marketing is a professional manufacturers’ rep firm, with extensive experience in the marketing and sales of high-quality, professional and commercial audio/video products. “There’s a reason Highway Marketing continues to flourish after almost 20 years in business,” said Reid Peterson, regional sales manager for Williams Sound. “They consider their customers, their clients, and themselves as members of a team. Highway Marketing builds success through long-term customer relationships.”
Adds Scott Baker, principal, “Highway Marketing was founded on the Golden Rule. To us, every customer is important, and all are shown the same level of respect we ourselves would expect to be shown.” According to Baker, the key to the firm’s growth has been that emphasis on face-to-face contact with distributors and end-users. “Highway Marketing has offices positioned around the territory — in Dallas, Houston, Oklahoma City and San Antonio — to provide the most effective coverage. Personal relationships have and will continue very important to our success.”
Continues Peterson, “Scott Baker has built an incredibly knowledgeable and professional sales team. We look forward to many rewarding years together.”
Williams Sound is a global designer and manufacturer of wireless communication technology, serving personal and professional listening needs worldwide since 1976. Williams Sound offers products and service for such commercial markets as hearing assistance, language interpretation, tour, corporate, education, government and house of worship. These products include PROLOOP Induction Loop Systems, Digi-Wave™ Digital Communication Systems, Personal PA® FM Listening Systems, Portable Hearing Assistance Tour Guide Systems, SoundPlus® Infrared Systems and Hearing Helper® FM Listening Systems.
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