Williams AV Expands Global Distribution Network with New Partners in Panama, Morocco, and Spain

Eden Prairie, MN – February 25, 2026 – Williams AV has named three new international distribution partners: Acústika in Panama, MIFA Musique SA in Morocco, and RMS Proaudio in Spain.

The appointments reflect changing accessibility requirements and growing interest in assistive listening and interpretation across these regions. In each case, the focus is on working with experienced local teams who understand how these systems are applied in real-world environments.

Acústika (Panama)

Acústika has been appointed as the authorized distributor in Panama, where new government legislation is increasing attention around assistive listening in public spaces.

With long-standing experience working with public institutions, consultants, and integrators, Acústika understands both the regulatory landscape and the practical considerations venues face when implementing compliant systems.

To help raise awareness, the company will host an event on March 2, 2026, in recognition of World Hearing Day (March 3), bringing together integrators and end users to review compliance requirements and better understand how assistive listening technologies function in different environments.

“Accessibility awareness is growing quickly in Panama,” said Diana Lajon, CEO of Acústika. “Our goal is to help venues understand what’s required and how to approach it in a way that works for their space and their users.”

MIFA Musique SA (Morocco)

MIFA Musique SA has been appointed as distributor in Morocco, where interest in professional language interpretation systems continues to grow.

A well-established Pro AV distributor, MIFA Musique brings experience in interpretation and intercom applications, along with strong relationships throughout the regional integration community.

The two companies will co-exhibit at GITEX Africa in April, introducing these solutions to integrators and consultants across the region.

“We’re seeing more requests for interpretation systems across a variety of projects,” said Karima Khireddine, Deputy General Manager at MIFA Musique SA. “This partnership allows us to support those needs with reliable, flexible solutions.”

RMS Proaudio (Spain)

In Spain, RMS Proaudio has been added as a complementary distribution partner alongside long-time partner Tridiom, who continues to serve the live interpretation market.

RMS Proaudio is known for its work in theaters, performance venues, and live event spaces. As accessibility becomes more integrated into venue planning, assistive listening is increasingly considered during the design phase.

“In performance venues, everything starts with the listening experience,” said Miguel Ángel Jiménez, Director of RMS Proaudio. “Today, that also means planning for accessibility. We see this as a way to bring both together in a practical, integrated way.”

“These partnerships reflect a broader shift we’re seeing in public spaces,” said Per Persson, Vice President of International Sales & Product Management. “Accessibility and interpretation are becoming part of standard planning conversations, and having knowledgeable local partners makes a real difference.”

By working with established distributors in each region, the company is reinforcing its commitment to local expertise, backed by regional technical sales teams that work closely with partners on system design and deployment. Together, these relationships help ensure solutions are implemented thoughtfully and supported long-term.

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About Williams AV

Founded in 1976 and headquartered in Eden Prairie, Minnesota, Williams AV is celebrating 50 years of advancing assistive communication technology. The company pioneered the industry with the first assistive listening system—reshaping connections by breaking down communication barriers and improving speech intelligibility.

Today, Williams AV offers a comprehensive portfolio of solutions for assistive listening, language interpretation, intercom systems, classroom audio, guided tours, and entertainment. Designed for integration and accessibility, these solutions enable inclusive communication across diverse environments—from classrooms and courtrooms to houses of worship and large public venues.

With a global presence in more than 60 countries, Williams AV partners with a trusted network of distributors and integrators to serve professional and consumer markets worldwide. As the company marks its 50th anniversary, Williams AV remains committed to innovation, quality, and service—empowering individuals and communities through inclusive communication solutions.

Williams AV — Empowering Connections Through Assistive Communication
Learn more at www.WilliamsAV.com