Eden Prairie, Minnesota — October 2, 2026 — Williams AV, a provider of assistive listening, interpretation, and classroom audio solutions, has named Intelligent Systems Marketing (ISM) as its manufacturer representative for Northern California, Northern Nevada, and Hawaii, effective October 2, 2026.
ISM serves K-12 education, transportation, corporate, and hospitality markets that align closely with Williams AV’s commercial and education business. K-12 is a growing focus for Williams AV, and ISM’s education experience makes the partnership a particularly good fit.
“ISM has strong relationships in markets that are important to us, and K-12 is a particularly exciting opportunity,” said Tony Braun, VP of North American Sales & Marketing at Williams AV. “We’re investing in our education business, and ISM already understands the customers and projects in that market. Add their experience in other core markets that we serve, and there’s a lot of opportunity for us to grow together.”
“Williams AV and TeachLogic have built strong reputations around reliable products and innovative audio solutions,” said Marco Colindres, Vice President of Sales for Pro AV at ISM. “Those are brands we’re excited to bring to our customers and stand behind. Their solutions give our customers more options for creating inclusive spaces.”
Through the partnership, integrators, dealers, and end users in the region will have local access to Williams AV and TeachLogic product expertise and support.
For more information, visit Williams AV.com.
About Williams AV
Founded in 1976 and headquartered in Eden Prairie, Minnesota, Williams AV is celebrating 50 years of advancing assistive communication technology. The company pioneered the industry with the first assistive listening system—reshaping connections by breaking down communication barriers and improving speech intelligibility.
Today, Williams AV offers a comprehensive portfolio of solutions for assistive listening, language interpretation, intercom systems, classroom audio, guided tours, and entertainment. Designed for integration and accessibility, these solutions enable inclusive communication across diverse environments—from classrooms and courtrooms to houses of worship and large public venues.
With a global presence in more than 60 countries, Williams AV partners with a trusted network of distributors and integrators to serve professional and consumer markets worldwide. As the company marks its 50th anniversary, Williams AV remains committed to innovation, quality, and service—empowering individuals and communities through inclusive communication solutions.
Williams AV — Empowering Connections Through Assistive Communication
Learn more at www.WilliamsAV.com
