AV industry veteran brings a unique mix of product management, sales, and engineering expertise to drive innovation in assistive communication technology.
Eden Prairie, MN – November 4, 2025 – Williams AV, a global leader in assistive communication technology, today announced the appointment of Luke Westin as Senior Global Product Manager. Westin brings deep, multifaceted experience across the AV industry, spanning product management, sales strategy, account growth, and engineering.
Westin joins Williams AV from Legrand, where he most recently served as a Territory Sales Manager, driving sales across multiple Legrand AV brands and overseeing key business operations. In that role, he was recognized as a 2024 top sales performer, consistently exceeding growth targets and strengthening strategic customer relationships. Prior to his sales leadership position, Westin spent ten years as a Senior Product Manager for Legrand AV’s Chief® product portfolio, leading product strategy, new launches, and lifecycle management for industry-leading mounting and infrastructure solutions. His blend of commercial acumen and technical depth is further reinforced by a strong background in engineering and product development research.
“As we scale globally, we’re investing in leaders who blend product vision with commercial execution,” said Per Persson, VP of International Sales & Product Management at Williams AV. “Luke’s unique mix of AV product management depth, sales strategy, and engineering discipline will help us deliver the right innovations—faster—and strengthen how we partner with integrators, consultants, and venues around the world.”
“The power of AV technology lies in its ability to connect people, and Williams AV has long been a leader in assistive communication technology,” said Luke Westin. “I’m looking forward to bringing my experience in product strategy, field sales, and engineering to continue building on that legacy—listening to customers, solving real-world challenges, and delivering innovative, customer-centric solutions.”
In his role at Williams AV, Westin will guide product strategy and roadmap, align portfolio investments to market needs, and collaborate closely with global sales, engineering, and operations to deliver inclusive audio solutions that are simpler to deploy, easier to scale, and optimized for real-world performance across assistive listening, interpretation, intercom, and more.
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About Williams AV
Headquartered in Eden Prairie, Minnesota, Williams AV has been the leader in assistive communication technology since 1976. The company revolutionized the industry with the first assistive listening system, transforming how people connect and communicate by breaking down communication barriers and enhancing intelligibility.
Williams AV’s comprehensive portfolio includes solutions for assistive listening, language interpretation, intercom systems, classroom audio, guided tours, and entertainment. Designed for seamless integration and accessibility, these products foster inclusive communication experiences in diverse environments—from classrooms and courtrooms to houses of worship and stadiums.
With a global presence spanning over 60 countries, Williams AV collaborates with a trusted network of distributors and integrators to deliver innovative solutions for professional and consumer use. Committed to innovation, quality, and exceptional service, Williams AV is dedicated to empowering individuals and communities worldwide.
Williams AV – Empowering Connections Through Assistive Communication.
Learn more at www.WilliamsAV.com
