Convey Audio Translation System with app

Williams AV Announces CB Electronic Marketing as New manufacturer’s Representative in the Rocky Mountain region

Minneapolis, Minn., USA- Williams AV is pleased to announce CB Electronic Marketing as our newest Manufacturer’s Representative supporting Audio Visual Resellers in the Rocky Mountain Region states.

As of February 1st, 2020 CB Electronic Marketing will represent Williams AV Commercial Sound Products in Eastern Montana, Southeast Idaho, Wyoming, Colorado, Utah, New Mexico, and Western Texas (El Paso Region).

Larry Bickford, President of CB Electronic Marketing LLC, says” CB Electronic Marketing LLC is extremely excited about moving forward with Williams AV. With their great and diverse product line it will be a perfect fit. We are looking at having a very successful and long relationship.”

Dave Bertrand, National Sales Manager of Western USA for Williams AV, adds “As Williams AV continues to redefine the assistive listening marketplace with new and innovative products, we are excited to bring on a team like CB Electronic Marketing. Larry and Corey bring years of experience into the region and we look forward to them representing our commercial products in the Rocky Mountain States.”

Dave continues, “Williams AV has introduced several new products over the past 12 months to serve and innovate the Assistive Listening markets, as well as for Conference Room spaces and Annotation applications. Having a dedicated partner like CB Electronic Marketing with the breadth of experience in our markets will be a major benefit to our customers in the Rocky Mountain Region.”

About Williams AV:

Serving professional communication needs worldwide since 1976, Williams AV offers digital, FM, infrared and induction loop wireless audio, as well as video annotation and presentation systems. Our products are used in an array of commercial applications, including hearing assistance, language interpretation, tour, corporate, education, government and house of worship. Systems currently include Digi-Wave™ digital communication, Personal PA® FM Listening, infrared, Digi-Loop® induction loop, and Williams AV presentation systems. For more information, please visit

About CB Electronic Marketing:

CB Electronic Marketing was originally formed back in 1972 by Charles Bickford. His philosophy was the “customer always comes first” and to be the most respected representative in the Rocky Mountain States. This philosophy and goal remains the same today. By meeting this goal, we have built strong relationships with the system integrators, audio visual dealers, consultants, electrical engineers and end users. This is done by face to face meetings, telecommunication and electronic means. We will always provide second to none service to our territory. For more information please visit