Empowering Real-Time, Two-Way Communication Without the Need for Installed Audio Systems
Eden Prairie, MN – July 16, 2025 – Williams AV, the leader in Pro AV assistive communication technology, is pleased to announce the expansion of its international distribution network with the addition of two new international distribution partnerships in Scandinavia. Audiovision AB has joined the Williams AV network to serve the Swedish market, while Matrix Sales will represent Williams AV solutions in Denmark.
Williams AV, a global leader in professional AV technology for assistive listening, interpretation, and wireless communication, is proud to announce two new international distribution partnerships in Scandinavia. These new partnerships reflect Williams AV’s continued growth in Europe and strengthen its commitment to delivering inclusive, accessible audio solutions across global markets.
“We are thrilled to welcome Audiovision AB and Matrix Sales to our distribution network,” said Per Persson, VP of International Sales and Business Development at Williams AV. “Both companies are well-respected, technically proficient, and deeply connected in their local AV markets. Their teams bring strong market insight and service capabilities that align perfectly with our mission to deliver high-performance audio solutions for every listener.”
Audiovision AB, based in Sweden, has a long-standing reputation for delivering high-quality AV integration and distribution. With deep experience in broadcast and professional AV, they are well positioned to support Williams AV’s full portfolio, including assistive listening systems, interpretation solutions, and wireless communication tools.
“We’re proud to represent Williams AV in Sweden,” said Marcus Persson, CTO & Partner, of Audiovision AB. “Their product innovations—especially in assistive listening and interpretation—align with the needs of our customers in education, government, and commercial spaces. We look forward to building a successful collaboration.”
Matrix Sales, located in Denmark, is known for providing premium audio solutions and support to the professional AV and music industries. Their focus on quality, customer service, and technical excellence makes them an ideal fit for Williams AV’s expanding footprint in Northern Europe.
“Our team is excited to introduce Williams AV’s innovative technologies to the Danish market,” said Thomas Christensen, CEO of Matrix Sales. “We see great opportunity in assistive audio and language interpretation—particularly as demand grows for accessible solutions across public and private sectors.”
For more information about Williams AV and its global distribution network, visit www.williamsav.com.
About Williams AV
Headquartered in Eden Prairie, Minnesota, Williams AV has been the leader in assistive communication technology since 1976. The company revolutionized the industry with the first assistive listening system, transforming how people connect and communicate by breaking down communication barriers and enhancing intelligibility.
Williams AV’s comprehensive portfolio includes solutions for assistive listening, language interpretation, intercom systems, classroom audio, guided tours, and entertainment. Designed for seamless integration and accessibility, these products foster inclusive communication experiences in diverse environments—from classrooms and courtrooms to houses of worship and stadiums.
With a global presence spanning over 60 countries, Williams AV collaborates with a trusted network of distributors and integrators to deliver innovative solutions for professional and consumer use. Committed to innovation, quality, and exceptional service, Williams AV is dedicated to empowering individuals and communities worldwide.
Williams AV – Empowering Connections Through Assistive Communication.
Learn more at www.WilliamsAV.com
